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(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.Animal Art Apparel Automobile Beauty Business Technology Design Education Production Construction Entertainment Green Fashion Food Consulting Health International Internet Accounting Latin Organization Marketing Medical Mobile Multimedia Music Product Energy Services Shopping Social Travel Dating Adventure General Fun Financial Photography Sports 4 Letters Fitness NEW 5 Letters Security Employment Real Estate Event We understand that the process of creating a brand identity can be overwhelming.By Lila Mac Lellan Photo credit: Simon Dawson/Bloomberg When Match Group, a division of New Yorkbased digital media behemoth IAC/Inter Active Corp, bought online dating site Plenty Of Fish (POF) Media for 5 million in July, smaller dating sites felt encouraged by the Goliath-buys-David tale.Mark Brooks, an Internet dating business consultant who has worked with POF, says the news prompted one start-up to approach him with a business plan.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Andrew Chen, Silicon Valley start-up adviser, posits that if POF had been a messaging app with as many users, the deal would have reached billion or more.More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend. They told me theyd like to get purchased by Match in six to nine months, Brooks says of the would-be clients.
He had to set them straight, explaining that the POF acquisition was many years in the making.
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